The live-to-tape interview series hosted by mental health long-time media correspondent turned PhD student, Prim Siripipat, powered important dialogues about mental health and wellness within athletics and academia, visiting college campuses across the country, as well as the Final Four weekend in Houston, TX. The program resonated with both Millennials and Gen Z, and solidified the brand as a leader beyond the home, showing that LG understands the ways in which their products intersect with their demographics’ lifestyle.