Max’s LGBTQIA+ social media and community platform, Human By Orientation, launched to connect with Max’s queer audience. The results exceeded expectations: a 208% year-over-year increase achieved entirely organically. This success was driven by consistent, high-impact viral content that effectively conveyed the Human By Orientation message.
Our approach focused on a steady, diverse investment in various content types and audience segments. This strategy ensures sustainable community growth and enables us to introduce new titles and campaigns to our audience while maintaining ongoing engagement.
This attention to quality organic engagements resulted in the Human By Orientation reaching 100k followers on Instagram. We later launched the TikTok account, which quickly grew to nearly 10k followers in only two months.