To help Teva strap into Pride 2022, we launched a content series inspired by the queer community.

By partnering with a community icon to create LGBTQIA+ focused content, we expanded Teva’s reach to new audiences and reignited passion for the brand among existing queer fans. Kornbread’s enthusiastic support for the campaign led to an abundance of story re-shares and interactions beyond her following. The content’s genuine humor and sharp wit resonated with audiences, resulting lively comment sections.