To help Teva strap into Pride 2022 we launched a content series directly inspired by the queer community, delivering newness and wonder for the brand.

By creating LGBTQ+ specific content with an icon of the community opened Teva to new audiences as well as reignited the passion for the brand within their existing queer fans. In addition to fanfare, Kornbread’s direct support of the posts throughout the campaign resulted in superfluous story re-shares and interactions beyond her scope. But most importantly, that s*** was f****** funny. We elicited genuine laughs and killer reads, as evidenced by the comment sections.