On Super Bowl Sunday we teamed up with Universal Standard to redefine gameday style.

We helped spread Universal Standard’s message of fashion freedom for all by deploying a team of diverse performers to cheer and spread positivity around Los Angeles on Super Bowl Sunday. Impactful and exclusive press coverage from WWD, Yahoo, BizBash, and OK! Magazine instilled Universal Standard’s reputation for radical inclusivity. From story posts to comment sections, the Universal Squad received plenty of love and followers that couldn’t get enough of the event—or the clothes.