During the pre-game and during half-time, our ‘Birdies Watcher’ perused the stadium, sparking interest and conversation. With their bird-noculars, Robin identified ACFC fans who demonstrated A+ style and rewarded them with complimentary Birdies and the option to don a coveted Real Fans Wear Birdies crown.
Not only did we reward stylish guests, we captured their winning style at our show stopping photo booth. Guests were treated to Birdies branded cloud-like comfort seat cushions set within a larger than life branded goal. A Birdies shopable station featuring product in perches gave fans a chance to purchase the Birdies cloud comfort themselves while a custom poster making station provided the perfect chance to prove that real fans wear Birdies. Game after game the Birdies Watcher grew her fanbase with more and more new attendees and season ticket holders alike recognizing Robin as she scoured the stands. Celebrity fans like Brittany Howard, Victoria Pedretti, and Casey Wilson found themselves susceptible to her charms and were thrilled to be crowned Birdies Watcher winners.