In partnership with Spotify, we launched GLOW: a multifaceted initiative to promote established LGBTQIA+ artists, and give new artists hands on experience to help kick-start their careers.

In collaboration with Spotify, we helped launch GLOW as a dedicated space for LGBTQIA+ artists, creators, and fans. By investing in the community and forming strategic partnerships, we amplified queer voices and helped bring the initiative to life in a physical space for the launch event.

Leading up to the launch, we followed the journey of 30 musical artists, creating social content highlighting their collaborative songwriting sessions where they had the opportunity to hone their skills by working with each other as well as industry professionals.