To celebrate the Birdies and ACFC partnership, we planted an actor: the “Birdies Watcher” in crowds to reward fashionable fans with free pairs of shoes throughout ACFC’s inaugural season.

During pregame and halftime at games throughout ACFC’s inaugural season, our ‘Birdies Watcher’ roamed the stadium with bird-watching binoculars, engaging with fans and adding excitement to the gameday experience. This stylish scout, also known as Robin, rewarded ACFC supporters who displayed exceptional style with free pairs of Birdies shoes.

Stylish guests also had the opportunity to capture their winning style in an immersive photo booth set within a larger-than-life branded goalie net. Guests relaxed inside of oversized soccer balls lined with Birdies cloud-like comfort cushions while posing for photos. Fans could shop Birdies products displayed on perches, and create custom posters.

The Birdies Watcher fanbase grew at each game as new fans and season ticket holders began to recognize and keep an eye out Robin’s presence.