To garner buzz for Strava’s newest features, we launched Camp Strava, a day of demos and activities that brought the joy of exploration to life. 

Major players and press came together for a day of dirt, discussion and drinks that showcased Strava’s innovation while celebrating their diverse community. Dynamic programming brought Strava’s mission to life and Camp Strava elicited heaps of kudos on the ground and online. By committing to community and exploration for all, we helped uphold Strava as the innovative brand of the moment