We brought Max Original Minx to life with an immersive experience that liberated our guests’ minds and bodies.
For the premiere of Max Original Minx, we developed a multi-layer engagement plan which included a pop-up activation and an influencer gifting experience. Activation visitors were invited to build their own Crave sex toys and partake in a thematic photo opportunity. To increase the buzz, we distributed picnic baskets containing tantalizing, show-specific items from female-founded business, offering recipients a taste of the Minx lifestyle. The campaign sparked conversations on women’s empowerment and feminism, compelling visitors and gifting recipients to amplify discussion of the show.