To garner buzz for Strava’s newest features, we built Camp Strava, a day of demos and activities that became a destination for influencers and media to explore the cutting edge offerings of the app.

To showcase Strava’s newest innovations, we invited influencers and media to Camp Strava for a day of dirt, discussion and drinks. Through dynamic programming including curated runs and bike rides, panel discussions and team-building activities, Strava’s commitment to community and exploration for all was brought to life.