To launch Season 3 of Doom Patrol, we helped HBO Max create a kit inspired by TV’s most fucked up superheroes.

The kit created a swell of excitement, and hundreds of comments helped to hype up the show. Kit items and messaging that kept true to the irreverent Doom Patrol voice and prompted recipients to make content perfectly in line with the brand, while fans outside of our recipient list demanded a way to buy our custom Doom Patrol merch. Our kits even inspired a full Twitter thread about the importance of shows like Doom Patrol for the LGBTQ+ community inspired by the wonderful weirdos of the show.