The one where we partnered with HBO Max to create an influencer gifting experience to celebrate the release of Friends: The Reunion.

With HBO Max, we curated a time capsule brimming with memorabilia and hidden gems from 2004, paying homage to the beloved show Friends and creating buzz around the premier of Max Original Friends: the Reunion.

The kits garnered acclaim from notable Friends fans including Tan France, Sarah Levy, and Claudia Oshry, with David Crane’s partner and co-producer, Jeffrey Klarik, also expressing admiration, amassing tens of thousands of likes and hundreds of comments.

Adding to the excitement, Kendall Jenner DMed Lupine asking for a capsule of own after seeing Hailey Bieber’s.