To create hype for the final season of hit show FX Snowfall, we engaged influencers, cast, and fans to reflect on the series’ epic journey by sending them exclusive, custom contraband in collaboration with Born X Raised.

For the final season of FX Snowfall, we invited influencers, talent, and fans to look back on the show’s epic journey by sending them premium kits curated to honor the show while incorporating fan-favorite details. As part of our commitment to showcasing Black excellence, we partnered with five local Black-owned brands to create custom swag for this exclusive gifting experience: Mifland, Honor The Gift, Marathon, Coco and Breezy, and Dope Coffee. To extend the celebration to a wider audience, we launched a sweepstakes promoted by influencers, giving diehard fans a chance to participate in the Snowfall action. Both kit recipients and followers rejoiced in this celebration of Black excellence and the show’s legacy.