To create hype for the final season of popular FX show Snowfall, we invited influencers, talent, and fans to reflect on the show’s epic journey, sending them premium kits. We crafted a unique kit experience that honored the show while nodding to fan favorite details. Reflecting the shows ethos and creators, we worked with LA-baed, Black-owned businesses to make our custom swag. In addition, we engaged fans through an influencer-promoted sweepstakes that allows day-ones to get in on the Snowfall action. Recipients and followers alike rejoiced at the celebration of Black excellence in the Snowfall Drop Kit, which included items from 5 beloved Black-owned brands including: Mifland, Honor The Gift, Marathon, Coco and Breezy, and Dope Coffee.