We helped Spotify launch its newest social feature, Jam by producing social content at a classic house party hosted by Reneé Rapp.

To celebrate the launch of its newest social feature, Jam, Spotify partnered with Reneé Rapp to throw a classic house party for her exclusive network of local friends and tastemakers. The event featured various house party touch points and organic product demo moments, all culminating with a surprise live performance by Reneé Rapp herself. Lupine produced social content featuring the performance, audience reactions, event environmentals, and an interview with Reneé discussing her love of music and all things Spotify.