In 2021, we partnered with LG to launch LG Second Life; A nation-wide textile recycling drive designed to raise awareness about clothing waste and encourage consumers to adopt responsible practices such as proper fabric care, donations, and upcycling.
We designed and operated a mobile donation truck and pop-up vintage shop that traveled across the United States collecting over two tons of unwanted textiles, diverting them from landfills and minimizing environmental impact. The message of the initiative was amplified by a series of bespoke social content featuring fashion and up-cycling influencers.
