To launch Season 3 of Max Original DC DOOM PATROL, we worked with HBO Max to create a gifting experience inspired by TV’s most f*cked up superheroes.

With HBO Max, we created a gifting experience that sparked a wave of enthusiasm and excitement for Season 3 of Max Original DC DOOM PATROL. Featuring items and messaging in sync with DOOM PATROL‘s irreverent voice, the gifting experience drove recipients to generate content aligned with the brand, while fans beyond our recipient list clamored for an opportunity to purchase our custom DOOM PATROL merchandise. The campaign even sparked a lively Twitter thread highlighting the significance of shows like DOOM PATROL for the LGBTQIA+ community.