To promote new film The Fallout, HBO Max collaborated with impactful social channels to hold space for conversations about grief and trauma. 

Our content visualized talking points around the film’s central themes, opening up the comments to transparent discussions prompted by each asset. By leveraging each channel’s unique point of view and visual style to create bespoke content, we made The Fallout part of the feed instead of a diversion from it. By putting the message before the marketing, The Fallout garnered an overall positive brand sentiment and elicited high praise from influencers and critics alike.