We crafted an impactful social campaign for Max Original Veneno by spotlighting one of the world’s greatest trans icons, La Veneno. While paying tribute to the past through our digital content strategy, the campaign also shed light on contemporary transgender and non-binary experiences. Strategic partnerships led to a content series featuring influential members of the trans community, expanding reach beyond owned media platforms. Personalities including Indya Moore, Alok Vaid Menon, Laith Ashley, and Leiomy Maldonado got involved to help amplify the story on social. Emphasizing mentorship for young individuals navigating identity, the campaign sparked community conversation, drew celebrity engagement, and boosted viewership for the show.
