We brought Minx to life with an immersive Bottom Dollar experience that liberated our guests minds and bodies.

To help launch new HBO Max show, Minx, we crafted a multi-layered engagement strategy through a premiere event photo op, social creator kit and 2-day consumer experience extension of the premiere experience. At the events, we empowered attendees to Build-A-Vibe with Crave and strike a pose at our photo booth which proved to be wildly popular at both the Minx premiere private screening and pop-up extensions. To keep the vibes rolling, HBO Max sent Bottom Dollar picnic baskets filled with provocative, premium items that gave influencers a taste of the Minx lifestyle. Aligned with Minx mission of women’s liberation, powerful feminist ambassadors and female founded companies took to the streets and social feeds to talk about Minx. And the wins just kept…coming.

Our approach left everyone wanting more and the wins kept coming!

Pieces of Content